Case Studies
M.O.M. helps International Greenhouse Company grow by 400% in just 4 years
The Company
Incorporated in 1993 by David George, Sr., International Greenhouse Company (IGC) found quick success as a turnkey contractor of greenhouse projects. Soon after, David had a vision to expand the company's offerings by making affordable greenhouse structures, equipment and supplies available via the Internet to hobbyists, commercial growers, schools and private research organizations. By 1999, David did just that and created an online mega store.IGC continues to grow its online business and remains dedicated to offering the highest quality greenhouse structures as well as commercial quality heating, cooling and quality greenhouse supplies to any horticultural professional or enthusiast that is looking to create, control and support the ideal environment for their plants.
The Challenge
Despite their web-based offerings, IGC processed all the orders they received manually, keeping only the basic accounting details in QuickBooks. Hand written invoices and shipping labels were not uncommon. This labor-intensive process was not only cumbersome and inefficient but, as David soon realized, also threatened IGC's ongoing success. To keep the business growing and his customers happy David knew that he needed to automate as many of the business processes as possible. His goal was to find a full-featured software solution that would not only track all the stages of order entry, processing and fulfillment, but that would also grow with the company.
Download the complete International Greenhouse Company success story today to read more about their return on their Mail Order Manager & SiteLINK Ecommerce investment.
